Learning gained from an Industry Visit
Christ Institute of Management, one of the leading AICTE approved PGDM Institute in Delhi NCR, organized a visit to Mother Dairy Plant at Patparganj, Delhi on 09 Nov 2016. It gave the Management students an opportunity to enrich their knowledge about the FMCG Industry and explore the challenging working environment in the corporate.
Mother Dairy Fruit and Vegetables Private Limited is an Indian company that markets and sells milk, milk products and other edible products. Its milk products include cultured products, ice creams, cottage cheese and ghee under the mother dairy brand. Mother dairy was found in 1974 as a wholly owned subsidiary of the national dairy development brand.
The session started with a documentary video about the inception of Mother Dairy and its organizational growth and development. It unfolded the strong vision it evolved and nourished over the years. The video helped us to understand not only the supply chain and the distribution process but also its effectiveness in reaching market flawlessly. It procures, purifies, packs and supplies around 3,00,000 liters of milk daily.
The guidance of a well experienced mentor who explained all the procedures and processes were carefully noted and followed by us who wondered how man and machine interact with milk before it reaches a consumer's glass. The company mainly follow four steps in providing high quality milk: Clarification, Homogenization, Standardization and Pasteurization. We were enlightened with the uniqueness of Mother Dairy milk compared to its competitors. Mother Dairy believes in quick adaption to the customer's needs and changes in the market.
A Campus tour was arranged later that influenced quite a good number of students to opt Mother Dairy as an ideal Career Starter.
It was a good learning experience for us to understand the company's focus on quality and it's sustainability in the market. This session has enriched us in gaining real-time exposure to the corporate world and has helped us gauge knowledge about the management practices at Mother Dairy. This visit was a memorable experience and a great learning experience.